Serena Williams loves investing in the future.
Per Business Insider, the athlete has been investing since her tennis career through Serena Ventures. Launched in 2014, the investment arm later went public in 2019 with the aim of supporting diverse founders, especially women and people of color, per the outlet.
“I’ve been investing like eight years before I finished my tennis career, or maybe even longer. I love investing in women, I love investing in underrepresented founders, and I also love investing in the future,” Williams said during CES 2026.
“I’m never gonna change the landscape of people investing in us, but I definitely will change the noise and let people know that it’s great to invest in us,” she added.
Williams’ session at CES was laser-focused on the health sector, particularly on wearable biotech. Williams uses Lingo, an over-the-counter glucose sensor that can be worn for 14 days and attaches to the back of the upper arm, according to its website. The sensor can send data to users’ phones to track glucose levels and gauge the impact of food and exercise.
The product is developed by Abbott, a global leader in diabetes care. Williams began partnering with Abbott in 2024 and was approached a year later to promote Lingo, Fierce Pharma reports.
“I love talking about health. I love talking about Lingo. I really think it’s so important to let people know that there’s so many options about health care. We’re in an age now where everyone’s talking about longevity. Longevity is like the biggest topic and the biggest subject; well, it starts here. It starts with knowing your body, knowing what you’re putting in it, knowing all your blood sugar levels,” she explained at CES 2026.
Per the CDC, about 98 million Americans have prediabetes, a statistic that Williams called “devastating.”
“We have to do better,” she added. “We help people understand how to better manage their disease and give them control over their lives. But it starts with knowing, and it starts with technology. That’s why I invest in that.”
As AFROTECH™ previously reported, Williams has backed more than 85 companies, many of which center technology. This includes HUED, a health care startup founded by Kimberly Wilson that helps Black, Latinx, and Indigenous patients connect with culturally competent providers. Serena Ventures had also joined a $10 million seed funding round led by Emerson Collective and Forerunner for Teal Health, a startup that launched an at-home device for cervical cancer screening, in 2015.
